More and more I’m seeing packaging designers utilize things that can be mandatory, such as the bar code and incorporating them into their whole design. Most times the designer simply sections an area for these items but I’m glad to see this being challenged.
Yes there are a bunch of little companies trying to make the barcode cute and fun, check Unique Japanese Barcodes and Bar Code Revolution. These are ok, but it’s still more of a bandaid fix than a solution.
What I’m looking at are ones where it’s not just about the barcode but how it’s applied. Check these two: